Many hoteliers and consumers alike do not fully understand how important ratings are when listed on a travel site like Expedia.com or Priceline.com. It is true that ratings are positioned from posted client reviews and are important for consumers shopping a market seeking for a place to stay, perhaps for the first time. These are vitally important for the consumer.
However, too few realize that each On-Line Travel Agency (OTA) has created and maintains their own metrics to measure a hotel’s performance as it relates to their own standards and customer interactions. Hoteliers are often surprised to see that their property is listed as being “very poor” or “poor” or “average”. This occurs as hotel properties do not pay attention to the Online Travel Agency’s metrics; therefore, wondering why their property cannot rise in the sort order and gain more visibility and more sales on the website. The answer lies in the hotel's adherence to or in ignoring the Online Travel Agency’s standards. These OTA standards are skewed purposely, to force the hotel to meet the OTA standards. No hotelier wants to be low on the sort order…… Ever!
Revenue Recovery Specialists can fix unacceptable ratings. We have created an Online Travel Agency “Report Card” for our clients. The Revenue Recovery Specialists system is designed to review twenty(20) key metrics of the OTA system and bring the property into compliance resulting in a more favorable rating, even leapfrogging up a couple of positions in the sort order. By implementing the recommendations of the Revenue Recovery Specialists Report Card our clients see improvements in short order resulting in increased future bookings and revenue from the OTA.
If you want to have a confidential, no obligation regarding opportunities that might be available for your properties, contact us at 407-915-3700 or sales at 407-284-0900. You can even email us at larry@contactrrs.com.